The Apple of Daddy's Eye

Luxury knitwear designers Bonnie Baby came to us with the brief of reinvigorating their line of catalogues in order to enhance the company's visual branding to it's many trade customers.

We already loved their apple logo and simple product boxes, using them as the seeds to develop this classical range of brochures, which come contained within a white folder with the company's apple emblem die-cut through it's front. The individual brochure covers were then designed so as to appear like pieces of folded clothing - which is how the clothes appear themselves in their packaged boxes.

Another of our favourite details in this set of brochures is the apple shaped paragraph text on the 'About Bonnie Baby' page.

project images...

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